Beyond the Price-Per-Pack: The Hidden Power of "Buzz-per-Buck" in Your Brewery's Bottom Line
Are you pricing your beer based on gut feel—or data-backed value? This deep dive into BC’s top-selling craft beers uncovers how “Buzz per Buck” (ABV per dollar) could be the secret weapon in your pricing strategy. We break down the numbers, compare 8 popular SKUs, and reveal how perceived value is driving real shelf performance. Whether you're a brewer, operator, or investor, this is a fresh lens on pricing that could unlock serious margin.
What It Really Costs to Make a Can of Beer
You know craft beer takes heart. But behind every 473ml can is a spreadsheet full of tiny costs that stack up fast. From taxes and packaging to logistics and labour — if you’re not watching your numbers closely, those margins disappear faster than the foam on a fresh pour.